Laundromats have existed ever since the 1930s, and fast forward to today, everyone still looks for one within their community. It’s a lucrative business that continues to bring on profit because of the constant need for clean laundry. However, it isn’t completely foolproof, especially if you ignore your business and choose to stop keeping up with the trends.
So, how can you keep up with the times and cater to today’s audience? From upgrading your commercial laundry parts to decorating your facilities, here are ways to upgrade your laundromat for a more modern look!
- Offer WiFi
In a technology-driven world, everyone is now online almost wherever they go thanks to their handy-dandy phones. That means more people looking for WiFi to continuously connect online for fun or work. They will even look for it in laundromats as a way to kill time while waiting for their load to finish.
Offering WiFi is a great way to improve your customer service and encourage your patrons to come back, knowing they have a more comfortable place to stay as they do their errands.
- Update the Payment Systems
Coin-operated laundromats are a classic, but they are slowly becoming less convenient for customers who prefer paying via card. It’s important to modernize your laundromat and start offering cashless payment options to your customers, which is a way to attract and retain them.
Not only will customers benefit from cashless payment systems, but you will, too. You’ll find it easier to monitor the cash flow when it’s all done online rather than having to collect all the loose change and head to a bank to have it changed or deposited.
- Upgrade Your Website
It’s important to offer an excellent customer experience through clean facilities and updated dexter laundry parts. But if your target audience doesn’t know your business exists, you’ll have a difficult time getting people in the door.
Traditional marketing strategies are effective but won’t get you too far nowadays, which is why it’s important to improve your online presence. Your laundromat must have a simple and easy-to-navigate site that can be found via Google.
Moreover, claim your business on platforms like Yelp and other review websites for free advertising opportunities.
Social media is also a great way to make a personal connection with existing and potential customers, so take advantage of Facebook, Twitter, and other relevant platforms.
- Exterior and Interior Upgrades
First impressions are everything, and you must prioritize your business’ exteriors just as much as the interiors.
Your business doesn’t need to look like it just came out of a home improvement magazine, but it will need some sprucing up if there are things that require repair or fixing, such as dingy windows, crumbling bricks, or cracks on the parking lot.
The same also goes for your interior. If you’re on a tight budget, even a deep cleaning will do a whole lot of good!
Wrapping It Up
Modernize your laundromat now so you can stay ahead of the competition!